Our Team

We are a creative collective of freelance strategists, designers, and technologists.

Toronto Squad

Holding it down in our Toronto co-working space

Justin Wood

Founder, Strategist

With 8 years corporate, agency and startup experience, I feel like I've seen every side of the table in digital. This unique perspective allows me to build pragmatic and effective solutions for our clients.

Pedro Martheyn

Head of Growth, Partner

Hi, I’m Pedro. I’m a, performance and product expert with over 9 years of experience in search, social, video, display, and product marketing. Former Sr. Product Lead at Twitter and Head of Search Engine Marketing at Performics Canada, I specialize in building, managing, and scaling growth and product initiatives.

Sam Scrimger

Content Strategist

I’ve got a passion for all kinds of writing, and I’ve been doing marketing and content creation for over three years. Before KRFTWRK I was doing campaigns for Shopify, Twilio, and Pagecloud. My creative writing often involves epic fantasy, though I also do outdoors and adventure articles. I love camping, reading, rock climbing, and bourbon.

Alvin To

Design Strategist

Designer and proud owner of a very fast Volkswagen.

Rafael Flora

Design Strategist

Aaron Berge

Design Strategist

Design is Aaron’s favourite sport. From a traditional graphic design background and education at OCAD U, he has over five years experience working as a designer, art director and photographer focussing on digital and branding. Before joining the KRFTWRK team, Aaron was living his best life at the Toronto Star getting paid to watch and create content as the lead digital designer of the sports section at the former Star Touch tablet app. When he’s not nerding out, Aaron enjoys shooting hoops, discovering new music, crushing anyone who challenges him at Tetris and spending his lunch money in Subway.

Priscilla Wong

Design Strategist

Currently a student in Master of Information at the University of Toronto. Before joining KRFTWRK, she was previously a Web & Graphic Designer at a creative agency, from designing WordPress websites, creating digital marketing collaterals, to preparing for print designs. Always checking the latest design news and trends during off times.

Zoran Milenkovic

Design Strategist

Zoran is a multi-disiplinary designer with 10+ years of experience leading branding, web and mobile initiatives with Canada's top brands.

Conor Kelly

Content Strategist

Conor is a writer and editor from Ireland who is our lead copywriter. He studied journalism in university and worked as a freelance writer for four years, mainly specializing in creative writing, sports, and pop culture. He segued into copywriting and joined the KRFTWRK team in early 2018. His encyclopedic knowledge of music is both impressive and useless in equal measure.

Europe Squad

Living the freelance life

Tino Mendes

Design Strategist

I'm a Brazilian/Swiss design freelancer in Barcelona. I love it, really!

Anna Romanovna


Illustratior and designer from Barcelona

Our Culture

We know who we are.


We work outside the standard 9-5 and are comfortable with the freelance lifestyle.


We run our team like a professional sports team, putting collective goals over individual ambitions.


We reward our top performing team members who exceed client expectations.

Good Vibes

Life is way too short to take work too seriously. We're have a great sense of humor and a lust for life.

Our Mission is in Our Name

Focus on Your Craft

Digital changes quickly. We are constantly growing and improving in our knowledge of digital design and technology.

Respect the Work

Client goals above everything. We fight for what will help our clients achieve their business goals.

Current Opportunities

Calling all creatives

August 16, 2018

Project Manager

Digital Project Manager Role Keep a creative team on schedule, on budget and on task while strategizing with clients on user experience, branding, website and growth marketing projects. This job…
May 17, 2018

Digital Strategist

Digital Strategist Role Lead change and influence strategy in a small creative team for some awesome tech clients. You will be working with designers, and content creators to plan and…