Our Team

We are a creative collective of freelance strategists, designers, and technologists.

Toronto Squad

Holding it down in our Toronto co-working space

Justin Wood

Founder, Strategist

With 8 years corporate, agency and startup experience, I feel like I've seen every side of the table in digital. This unique perspective allows me to build pragmatic and effective solutions for our clients.

Priscilla Wong

Design Strategist

Currently a student in Master of Information at the University of Toronto. Before joining KRFTWRK, she was previously a Web & Graphic Designer at a creative agency, from designing WordPress websites, creating digital marketing collaterals, to preparing for print designs. Always checking the latest design news and trends during off times.

Pedro Martheyn

Head of Growth, Partner

Hi, I’m Pedro. I’m a, performance and product expert with over 9 years of experience in search, social, video, display, and product marketing. Former Sr. Product Lead at Twitter and Head of Search Engine Marketing at Performics Canada, I specialize in building, managing, and scaling growth and product initiatives.

Aaron Berge

Design Strategist

Design is Aaron’s favourite sport. From a traditional graphic design background and education at OCAD U, he has over five years experience working as a designer, art director and photographer focussing on digital and branding. Before joining the KRFTWRK team, Aaron was living his best life at the Toronto Star getting paid to watch and create content as the lead digital designer of the sports section at the former Star Touch tablet app. When he’s not nerding out, Aaron enjoys shooting hoops, discovering new music, crushing anyone who challenges him at Tetris and spending his lunch money in Subway.

Natalia Gonzalez

Marketing Strategist

Natalia is fluent in English, French, and Spanish and she’s a graduate from York University. In 2016, she completed a certificate of Project Management at University of Toronto’s School of Continuing Studies. Currently, she is completing a certificate in Digital Strategy and Communications Management at University of Toronto’s School of Continuing studies. Her passion is creating strategic and creative content that will result in engagement. She previously worked at a non for profit as their Bilingual Office Manager where she was responsible for all communications coordination and administrative duties. When she’s not busy completing projects, she’ll be occupied with curating the best kind of ‘focus’ playlists on Spotify which mainly involves songs by Sade.

Conor Kelly

Content Strategist

Conor is a writer and editor from Ireland who is our lead copywriter. He studied journalism in university and worked as a freelance writer for four years, mainly specializing in creative writing, sports, and pop culture. He segued into copywriting and joined the KRFTWRK team in early 2018. His encyclopedic knowledge of music is both impressive and useless in equal measure.

Europe Squad

Living the freelance life

Tino Mendes

Design Strategist

I'm a Brazilian/Swiss design freelancer in Barcelona. I love it, really!

Anna Romanovna


Illustratior and designer from Barcelona

Our Culture

We know who we are.


We work outside the standard 9-5 and are comfortable with the freelance lifestyle.


We run our team like a professional sports team, putting collective goals over individual ambitions.


We reward our top performing team members who exceed client expectations.

Good Vibes

Life is way too short to take work too seriously. We're have a great sense of humor and a lust for life.

Our Mission is in Our Name

Focus on Your Craft

Digital changes quickly. We are constantly growing and improving in our knowledge of digital design and technology.

Respect the Work

Client goals above everything. We fight for what will help our clients achieve their business goals.

Current Opportunities

Calling all creatives

May 17, 2018

Digital Strategist

Digital Strategist Role Lead change and influence strategy in a small creative team for some awesome tech clients. You will be working with designers, and content creators to plan and…